Refresh Detect™ and VaaS® are protected by issued and pending patents covering real-time viewability intelligence, incremental impression generation, and attention-validated supply. Built over seven years of engineering by Duration Media.
Curation Media's products are built on intellectual property developed over seven years of engineering by Duration Media. The patent portfolio covers real-time viewability detection, incremental impression generation, attention-validated supply curation, and sustainability-aligned bid stream optimization.
This page provides public notice of the patents that cover Curation Media's products and services, including Refresh Detect™ and VaaS® (Viewability-as-a-Service®). The portfolio includes both issued patents and pending applications. Listings are illustrative and may not be exhaustive.
The following patents and pending applications cover the core technology underlying Curation Media's products. Each is associated with one or more product lines.
A system and method for detecting when an ad unit on a publisher property has been genuinely viewed and qualifies for an incremental impression (as distinct from time-based or scroll-based refresh) using real-time viewability and attention signals.
A platform-level methodology for validating the viewability of an ad impression in real time, against independent third-party measurement criteria (e.g. IAS, DoubleVerify), prior to recording the impression as billable.
A system for curating supply-side advertising inventory based on independently measured attention signals, viewability thresholds, and carbon footprint, exposed to buyers through a single OpenRTB bid request.
Methods for eliminating wasteful bid requests in the programmatic supply chain by suppressing impressions unlikely to be viewable or attentive, aligned to the Ad Net Zero Global Media Sustainability Framework.
VaaS® (Viewability-as-a-Service®) is covered by issued United States patents. The mark VaaS® is a registered trademark of Curation Media's affiliated entity, Duration Media. Use of the mark and the underlying methodology is restricted to licensed deployments.
Refresh Detect™ generates incremental, highly viewable ad impressions through a patented method of detecting genuine refresh signals, fundamentally different from naïve time-based or scroll-based refresh techniques.
The following marks are owned by Curation Media or its affiliated entities and are protected under United States and international trademark law:
Curation Media does not currently offer general-purpose licenses to its core patent portfolio. The technology is exclusively deployed through Curation Media's own products and services (Refresh Detect™, the VaaS® platform, and the Curation Media SSP).
Inquiries regarding strategic licensing, joint development, or technology partnership should be directed to the IP contact below. We respond to qualified inquiries within ten business days.
For patent, trademark, licensing, or other intellectual-property inquiries, please contact: