Refresh Detect™ uses real-time intelligence to create incremental, highly-viewable ad impressions on your site. The result: new revenue you weren't capturing, delivered to buyers who actually want it.
Become a publisherPatented real-time intelligence that detects refresh patterns on your site and creates incremental, highly-viewable inventory without disrupting user experience or your existing ad stack.
We don't add ad units or change your site. We detect signals your existing stack already produces and turn them into viewable, attentive, sellable impressions.
Patented real-time intelligence identifies when a unit is genuinely viewable, attentive, and ready for a new impression. This is fundamentally different from naïve time-based refresh.
Each candidate impression is validated against viewability and attention thresholds, measured by IAS, DoubleVerify, Lumen, and Adelaide-grade signals.
Validated impressions are sold through the Curation Media SSP directly to buyers who pay premium CPMs for performance-grade inventory.
Refresh Detect™ is a guaranteed RPM uplift. If we don't generate incremental revenue measured against your existing baseline, you don't pay. That's the deal.
What you gain isn't just incremental revenue. It's a structurally better relationship with the buy side and an aligned approach to sustainability and viewability.
Performance-based pricing. If your RPM doesn't increase against your existing baseline, there's no fee.
Works with your existing ad stack, header bidder, and ad server. No code or layout changes, and no user impact.
Every incremental impression hits 90 %+ viewability, measured by IAS or DoubleVerify, the metrics buyers actually pay premiums for.
Inventory is sold through the curated Curation Media SSP, connected directly to brand-direct, agency, and trading-desk demand.
Eliminates wasteful bid requests on impressions that won't be viewed, aligning your supply with Ad Net Zero standards.
Built on seven years of Duration Media's real-time intelligence patents. This is not a wrapper or a re-skin of an open-source library.
We turned on Refresh Detect™ on a Thursday. By the following week our RPM was up double-digits, and our buyers actually thanked us for the quality of the inventory.
Head of Programmatic · Mid-market publisher · 80 M monthly uniques
No procurement marathons. No 90-day integrations. Most publishers go from first call to first incremental dollar inside a week.
Brief call to understand your inventory, ad stack, and current RPM baseline.
A single lightweight tag, placed via your existing GTM or header bidder config.
We measure against your existing RPM to set a defensible performance benchmark.
Refresh Detect™ goes live, incremental impressions flow to curated demand, and your RPM uplift compounds.