Simon’s background in the marketing and advertising industry is firmly international, having held senior positions managing operations in Europe, Middle East, North American and LatAm.
During his time at Publicitas, his responsibilities extended from running their UK operation to growing the business across four continents, expanding into the Middle East and across LatAm.
Simon became involved in the programmatic advertising space from early on and played a key role in the development of Publicitas global trading operations.
As a strong advocate of best practices in the industry, he commissioned development of a proprietary data analytics platform designed to provide transparency and quality assurances across the supply chain.
His background working with leading media and marketers around the world and focus on addressing the industries current challenges on viewability, brand safety and fraud perfectly aligns with Duration Media’s mission.